Life - Article on talent scout programs and WL
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http://www.straitstimes.com/Latest%2BNews/Showbiz/STIStory_254241.htmlJuly 3, 2008
Talent shows hot up BACK in 1988, the only talent show on local TV was Channel 8's Star Search, a biennial talent quest that unearthed Zoe Tay. Now, Singapore's Mandarin TV landscape is dotted by no fewer than four talent searches. Following the highly popular Project Superstar in 2005, which sought to discover singing talents, is a rash of others produced by MediaCorp. Campus Superstar sought to find the best student singer in 2005, and Superband and Superhost the best band and best host in 2006.
All of these shows follow the monstrously successful formula of hit American TV series American Idol - and the local franchise Singapore Idol - which has a panel of judges offering live comments after each contestant's performance. The contestant with the lowest votes from TV viewers is eliminated weekly until a final winner emerges. Making a return last month was the second season of Superband, which attracted 400 bands to audition in April. Industry insiders say there is good reason such contests show no signs of abating.
These talent-scouting exercises are a good way of injecting the local entertainment industry with a continuous stream of fresh faces, they observe.
For example, Project Superstar discovered the visually handicapped winner Kelvin Tan, who has gone on to enjoy tremendous success with two albums each selling over 15,000 copies here. His solo concert at The Max Pavillion in 2006 sold out about 5,000 seats. Read the full story in Friday's edition of The Straits Times' Life!
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